A Landing Page optimization course by Rob Hope
Tell Them

ShowThem

ShowThem

Improve Landing Page conversions by taking your visitor to the end, visually. Learn at your own pace. Now open!

Unlock access for only $89

Save $59 with the 40% launch special
Normal course price: $149

Course Chapter Outline

What's inside?

22 video chapters, 12+ bonus, 50+ visual references, 100+ resource links.

Core

How to get the most out of this course in 60s
Why are Landing Pages so effective?
Why Show Them - the secret to conversions
Page Goals - setting one, on paper
Selling - understanding unique selling propositions
Empathy - stepping into your visitors shoes
Value - save time, save money, make money, bring joy
Construction - components rolled out
Copywriting - the 3 T's (with special guests)
Social Proof - who where transformed
Testimonials - handpicking and positioning
Show Them component overview
Show Them with a how it works section
Show Them with photography
Show Them with screenshots
Show Them with a before-and-after slider
Show Them with a looping product demo
Show Them with a product mockup
Show Them with an explainer video
Show Them with an interactive demo
Show Them why you care
Review and Reduction - track recap while decluttering

Bonus

Pre-Launch Checklist - set yourself up for the best launch
No customers? 5 ways to boost social proof
Targeting too many people? Pick one narrative
Glossary - Landing Page terms in 90s

Bonus Upcoming (included in purchase)

How to strengthen a SaaS Landing Page
Case-study: Building Ugmonk’s Analog Landing Page
Distribution — 20 ideas to market your product or service
How to strengthen a Launching Soon page
How to strengthen a Digital Service Landing Page
Pricing — 10 Landing Page pricing psychology strategies
FOMO — 5 tactics to create haste in your Landing Page
Design — 10 tips to tighten your Landing Page design
Help — Where to hire designer, developer & copywriters
SEO — Are Landing Pages bad for search engines?
Course Instructor

Rob Hope

South African product builder, content creator and educator.

Landing Pages Curator (8k collected)

Each month 150k designers, developers and makers look to my site One Page Love for Landing Page references and inspiration.

Landing Page Book Author (2k sales)

The Landing Page Hot Tips Ebook contains 100 actionable tips to apply to your pages. Available in PDF, Notion and Audiobook.

Landing Page Consultant

Helped brands like Unsplash, Quiksilver, Global News Canada and dozens of entrepreneurs strengthen their Landing Pages.

Conference Speaker

Shared actionable lessons and fun stories about Landing Pages at Webflow Conf (London), WordCamp Europe (Berlin) and more.

Landing Page Workshop Host

Hosted interactive workshops with Smashing Magazine, On Deck, The Travel Corporation and more.

Multi-disciplined Maker

20yrs years of designing, developing, and marketing my own side projects have equipped me with the experience to consult on Landing Page effectively.

Frequently asked

Questions

Anything unclear?

hello@robhope.com

How do I access the course?

After you have purchased the course, you will get an email to create a course account. You are then logged into your course dashboard. If you have already created a course account, simply login here.

How long will it take to complete?

The main Core track is highly edited with zero fluff and should take 1 hour to complete. The bonus videos are optional. All of the bonus videos will take about 2-3 hours.

Is this a live cohort?

No, the videos can be watched at your own pace and referenced when you need help. Purchasing the course grants lifetime access to the videos, visual references and resource links.

I bought the presale, how do I log in?

Head over to /presale and follow the steps to set a password using the same email from your purchase. Once you set your password, it will automatically log you into your course dashboard.

Is there Parity Pricing?

Yes! Just like my Ebook, please email me where you are from and why you think the course can help. I'll email back a discount. Parity also applies for anyone struggling to get work.

Can I get a refund?

Yes, if you are not happy with the course content within 2 weeks after we launch, I will give you a 100% refund. No questions asked.