A Landing Page optimization course by Rob Hope
Tell Them

ShowThem

ShowThem

Improve Landing Page conversions by taking your visitor to the end, visually. Out 19 Nov.

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Course Chapter Outline

What's inside?

16 core video chapters, 10 bonus, 50+ visual references, 100+ resource links.

Introduction

Welcome — How to get the most out this course
Landing Pages — Why are they so effective?
Why Show Them

Part I - Planning

Objectives — Setting only one, on paper
Selling — Identifying your unique selling points
Empathy — Stepping into your visitors shoes
Value — Understanding time, money and joy
Construction — Pairing components with visitor needs

Part II - Tell Them

Copywriting — The 3 pillars (with special guest)
Social Proof — Who were transformed
Testimonials — Handpicking and positioning

Part III - Show Them

Show Them — Overview
Show Them — with a how it works section
Show Them — with imagery
Show Them — with an interactive demo
Show Them — within a bento box
Show Them — with an explainer video
Show Them — with skeuomorphism
Show Them — why you care
Mobile Optimization
Conversion Test

Bonus Video Series

Glossary — Landing Page terms in 90s
No customers? 5 ways to boost social proof
Distribution — 20 ideas to market your product or service
How to strengthen a SaaS Landing Page
Case-study: Building Ugmonk’s Analog Landing Page

Upcoming (all future content is included with your purchase)

How to strengthen a Launching Soon page
How to strengthen a Digital Service Landing Page
Pricing — 10 Landing Page pricing psychology strategies
FOMO — 5 tactics to create haste in your Landing Page
Design — 10 tips to tighten your Landing Page design
Help — Where to hire designer, developer & copywriters
SEO — Are Landing Pages bad for search engines?
Course Instructor

Rob Hope

South African product builder, content creator and educator.

Landing Pages Curator (8k collected)

Each month 150k designers, developers and makers look to my site One Page Love for Landing Page references and inspiration.

Landing Page Book Author (2k sales)

The Landing Page Hot Tips Ebook contains 100 actionable tips to apply to your pages. Available in PDF, Notion and Audiobook.

Landing Page Consultant

Helped brands like Unsplash, Quiksilver, Global News Canada and dozens of entrepreneurs strengthen their Landing Pages.

Conference Speaker

Shared actionable lessons and fun stories about Landing Pages at Webflow Conf (London), WordCamp Europe (Berlin) and more.

Landing Page Workshop Host

Hosted interactive workshops with Smashing Magazine, On Deck, The Travel Corporation and more.

Multi-disciplined Maker

20yrs years of designing, developing, and marketing my own side projects have equipped me with the experience to consult on Landing Page effectively.

Frequently asked

Questions

Anything unclear?

hello@robhope.com

When will the course be ready to watch?

Tuesday, 19 November 2024. If you subscribe to get notified or grab the presale, you’ll get a few course chapters earlier via email.

How long will it take to complete?

The main course will take 52 minutes to complete. The bonus videos are optional. All of the bonus videos will take about 2 hours.

How do I access the course?

After 19 November, you can log into this website (using the header navigation) to access your course dashboard. On 19 November I will email you the log in link.

What happens after I purchase presale?

Leading up to the launch you will get chapter previews. On 19 November you will get an email to create a password and log into your course dashboard.

Is this a live cohort?

No, the videos can be watched at your own pace and referenced when you need help. Purchasing the course grants lifetime access to the videos, visual references and resource links.

Can I get a refund?

Yes, if you are not happy with the course content within 2 weeks after we launch, I will give you a 100% refund. No questions asked.

I purchased the course with a private Landing Page audit, how long do I have?

One year after purchase date. I'd highly recommend completing the course, applying the lessons, then reaching out. This will help us dig into the bigger challenges quicker.

Is there Parity Pricing?

Yes! Just my my Ebook, please email me where you are from and why you think the course can help. I'll email back a discount. Parity also applies for anyone struggling to get work.