Course Dashboard

This is your course home, Felipe. You can keep track of your lesson progress here. Help is found top right. Have fun!

The Core track covers fundamentals, along with an interactive exercise. Whether you’re starting fresh or refining a live site, this track is designed to improve your conversions.

01
Start Here
How the course works in 60s
02
Landing Pages
Why are they so effective?
03
Why Show Them
The secret to conversions
04
Page Goals
Setting one North Star
05
Selling
Identifying your unique selling proposition
06
Empathy
Stepping into your visitors shoes
07
Value
Understanding time, money and joy
08
Construction
Laying the component foundation
09
Copywriting
The 3 T's (plus special guests)
10
Social Proof
Who were transformed
11
Testimonials
Handpicking and positioning
12
Show Them component overview
An overview of the next eight chapters
13
Show Them with a how it works section
Improve retention and educate through steps
14
Show Them with photography
Enhance first impressions through visuals
15
Show Them with screenshots
Tease their potential UI experience
16
Show Them with a before-and-after slider
By interacting with visuals, focus remains engaged
17
Show Them with a looping product demo
No reading required
18
Show Them with a product mockup
One step closer to how they could experience it
19
Show Them with an explainer video
Hype vids, autoplay demos and walkthroughs
20
Show Them with an interactive demo
An interaction can spark delight
21
Show Them why you care
People like to buy from people
22
Review and Reduction
Recap and prune to let the essential shine

The Bonus track helps you tackle specific landing page challenges, like distribution and pricing. It features a growing library of how-to videos and you will always have access to any future videos added. See the roadmap in the Upcoming tab above.

23
Pre-Launch Checklist
Give yourself the best possible launch
24
No customers?
5 ways to boost social proof
25
Targeting too many people?
Advice for too many narratives
26
Glossary
Landing Page terms in 90s
27
SaaS Landing Pages
5 tips to strengthen a SaaS Landing Page
28
Analog's $1m Landing Page
Case-study with Ugmonk founder Jeff Sheldon

These are next on the roadmap and always included in your purchase. I will email you when they drop. Also let me know if there is something not covered and I’ll see if I can create a dedicated chapter for everyone to learn from.

29
Distribution
20 ideas to market your product or service
TBA
30
Launching Soon pages
5 tips to strengthen a Launching Soon page
TBA
31
Service Landing Pages (Digital)
5 tips to strengthen a Digital Service Landing Page
TBA
32
Pricing
10 Landing Page pricing psychology strategies
TBA
33
FOMO
5 tactics to create haste in your Landing Page
TBA
34
Design
10 tips to tighten your Landing Page design
TBA
35
Help
Where to hire designer, developer & copywriters
TBA
36
SEO
Are Landing Pages bad for search engines?
TBA