How to strengthen a SaaS Landing Page

The ultimate goal for a SaaS is to get a paying subscription from a customer and naturally it’s the most challenging type of conversion. A smart tactic, however, is to first capture a lead through your SaaS landing page by offering a free trial or a limited version of the service. Once they’re happily immersed, you can start charging. So, how do we get them to enter their email, in exchange for a taste of your offering? Let’s dive in.

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Inspiration

Good references

A collection of noteworthy visual references to spark ideas for your landing pages. Seen any other interesting ones? Let me know!

Harvest - Lead capture and metrics

Email-only lead capture above the fold. Reassurance near form using free trial and no card required. A row of strong metrics putting you at ease the product is powering real businesses and is well supported. Bravo!

CleanShot X - Opinion Leader Testimonial

Try to handpick the best testimonial from your customers and position it right above the fold, so it’s visible without scrolling. CleanShot X spotlights a testimonial from Basecamp founder Jason Fried, a name many of their visitors recognize. He shares how it’s become his screenshot tool of choice.

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